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Selling Luxury in a Scroll-Obsessed World: What Works & What Doesn't

Would you consider yourself having an elite, luxury taste in this scroll-obsessed world? Your options are - ‘Yes!’ Or ‘Of Course, Yes’ (Cute of you to assume there would have been another option.) ...

Understanding Toxic Backlinks and Their Impact

Backlinks are an essential element of SEO, as they signal to search engines the credibility and relevance of a website. However, not all backlinks benefit your site. Toxic backlinks are harmful lin...

Unlocking Ecommerce Success with SEO: A Guide by Code to Couture

The ecommerce landscape is evolving at a rapid pace, fueled by the rise of digital-first consumers. But with millions of online stores vying for attention, standing out is no small feat. That’s whe...

Mastering Local Search: The Blueprint for Digital Domination

Prioritizing local search marketing is no longer optional for businesses aiming to stay competitive in today's rapidly evolving digital landscape. Whether you're a boutique, a service provider, or ...

Swipe Right on Luxury: India’s E-commerce Market by 2025

The luxury market in India is no longer confined to plush boutiques and glittering showrooms. With the advent of digital transformation, the luxury segment has embraced e-commerce as a dynamic part...

Boost Your Local Presence with SEO: A Guide by Code to Couture

Why Local SEO is a Game-Changer for Businesses? Imagine this, someone nearby searches for “best bakery near me” or “local clothing store in delhi.” Would your business appear in those search result...

From Shopping Bags to Delivery Boxes: E-commerce’s Meteoric Rise Post-COVID

The COVID-19 pandemic transformed countless aspects of our lives, none more so than the way we shop. Between 2019 and 2021, the world witnessed a seismic shift from bustling offline marketplaces to...

More Than Just a Pretty Interface : The Power of UX/UI in Luxury E-Commerce

In this new and upcoming realm of luxury e-commerce, the digital storefront of a brand is as pivotal, if not more as the lavish and opulent boutique on Golf Course Road, Fifth Avenue or Champs-Élys...

What Makes a Good Website for Fashion Labels?

In the digital age, a well-designed website is more than just a virtual storefront, it’s a brand’s first impression. For luxury fashion labels, this impression must combine aesthetics and functiona...

From Runway to Relevance: Unlocking the Power of Content Media Marketing

In a digital world bursting with information, fashion brands need more than just stunning designs to make an impact—they need powerful stories. This is where content media marketing steps in. It’s ...